Blog posted date Jan 20, 2025
By Don Almeida-Mortgage Expert and President of Happy Home Mortgage.
The impending shutdown of TikTok in the United States poses significant challenges for young, first-time homebuyers who have relied on the platform for accessible financial advice and mortgage education. TikTok’s short, engaging videos have provided a convenient way to learn about the complexities of the home-buying process, making this information approachable and easy to understand. Without this resource, many young buyers may struggle to find reliable and relatable guidance elsewhere.
One potential solution is turning to alternative platforms like Instagram Reels and YouTube Shorts, which offer similar formats for short-form video content. These platforms can fill the void by continuing to provide quick, digestible information on mortgage basics, budgeting tips, and loan options. Additionally, podcasts are an excellent way for buyers to gain deeper insights into the mortgage process while multitasking or commuting.
A standout resource in this space is “That Mortgage Guy Don,” who has built a reputation for making mortgage information accessible and entertaining. His podcast, available on Spotify and Apple Podcasts, offers expert advice tailored to first-time buyers, breaking down complex topics into practical, actionable steps. Young buyers can benefit from episodes covering everything from credit score improvement to understanding closing costs. Additionally, following @thatmortgageguydon on Instagram provides engaging and informative content designed to guide prospective homeowners.
In addition to podcasts, buyers should explore websites with comprehensive guides and calculators to assist in their financial planning. Resources like these can help demystify the mortgage process and empower buyers to make informed decisions, even without TikTok’s unique content style. Social media platforms like Instagram and Facebook groups focused on home buying can also serve as community-driven spaces to ask questions and share experiences.
The disappearance of TikTok as a go-to platform for financial literacy is undoubtedly a challenge, but it’s also an opportunity for young buyers to discover new, reliable sources of information. By leveraging podcasts like “That Mortgage Guy Don,” following his Instagram account @thatmortgageguydon, and embracing other educational tools, prospective homeowners can stay informed and confidently navigate the path to homeownership.
Sources:
- HousingWire, “Potential TikTok Ban Looms: Impacts on Mortgage Industry,” housingwire.com
- Selling More Real Estate, “Adapting Marketing Strategies for Mortgage Brokers,” sellingmorerealestate.com
- LenderCrate, “TikTok Marketing for Mortgage Brokers,” lendercrate.com
